JET SETTING

YOUR TAKEOFF POINT INTO EMERGING MARKETS.

Bifrost enabled collaborations with on-ground business partners and vendors in our trusted network for a seamless and successful entry into the Indian market.


Partner / importer Finalisations

Following is what you get, should you choose to buy this service from us.

Front

Representation and Pitch

India's business landscape is complicated. Let us represent you to importers or to joint venture business partners, with a tailor made pitch, You will see the difference not only as you close contracts but also in negotiation of payment terms and professional working engagements.

Front

Signing of Contracts

With us as middlemen, signing of contracts with business partners in India, is way easier. These are businesses/individuals from within our trusted network, most of who work with us on pre-negotiated and competitive rates for the Indian market.

PARTNER/IMPORTER ON-BOARDING

With a tailor-made pitch, we represent your brand to the right importers and partners. The difference shows up in negotiating smoother payment terms and more professional working relationships.


What This Includes:

Tailor-Made Brand Pitch

We design a culturally aligned, category-specific pitch that speaks to your product’s potential and positioning in that market — not just your global brand story.

Curated Partner Identification

We shortlist partners based on experience, credibility, and distribution relevance.

Negotiation Support

We help structure your commercial terms to be market-appropriate and mutually beneficial.

  • smoother payment terms
  • clearer expectation on marking responsibilities

LICENSING & REGULATORY EXECUTION

We handle import licenses, approvals, label compliance, and customs—so your products reachshelves smoothly.

Import Licenses & Registrations

Whether you're bringing in food, beverages, cosmetics, or lifestyle products, we secure the necessary licenses through relevant authorities.

Label Compliance & Localization

Every market has specific requirements for labeling, language, ingredients, and declarations. We review and adapt your existing packaging.

Documentation & Product Approvals

We manage the entire application process — from gathering technical documents and certificates (COA, MSDS, Free Sale Cert, etc.) to liaising with regulatory bodies for product approval.

Ongoing Regulatory Advisory

Laws and standards evolve. We keep you informed and prepared for any regulatory updates or policy shifts that may impact your category.


CHANNEL ACTIVATION

We will define the target market, select key distribution channels, and implement tailored sales and marketing strategies.

What it includes:

Channel Strategy & Selection

Based on your product, price point, and brand story, we determine the most effective go-to-market mix:

  • Retail: Modern trade, niche boutiques, department stores
  • HORECA (Hotels, Restaurants, Cafes): For luxury, F&B, and experiential brands
  • E-commerce: Platform selection (Amazon, Nykaa, Blinkit, etc.), onboarding, and merchandising
  • D2C: Localised webstore strategy with logistics, customer support, and performance marketing partners

Performance Tracking & Iteration

We work with you to define key success metrics, gather in-market feedback, and refine strategies month over month.


BIFROST PULSE

A dynamic initiative focused on organizing high-quality, high-energy events designed to create substantial buzz and excitement.

What We do:

Curated, High-Impact Events

We conceptualize and execute launch events, tastemaker gatherings, brand immersions, and culture-forward experiences that feel native to the market but true to your brand DNA. Think rooftop tastings in Mumbai, art-meets-product salons in Dubai, or music-forward retail pop-ins in Delhi.

Tastemaker & Influencer Integration

From fashion editors and F&B influencers to local culture drivers and early adopters — we get the right people in the room (and talking).

  • Private previews
  • Invite-only dinners
  • Creator-led content generation

Execution from End-to-End

Venue selection, production, creative direction, guest curation, F&B, gift kits, media liaisons — we handle the entire show, so you can focus on showing up strong.


Decode India and expand with Bifrost

Ready to expand your brand into the Indian market? Contact Bifrost today and let us help you unlock new growth opportunities. Our team of experts is here to guide you every step of the way.

Claim your 15 min brand journey consultation today.

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