Bifrost has devised its own stepwise and scientific approach to help you create a brand presence in India. We back every step with a carefully conducted research process, based on data, analytics and conversations with industry professionals and consumers. This ensures clarity of vision and approach, leaving little scope for doubt or redundancies.
Based on your goals and your familiarity with the Indian business and market landscape you can choose to the Modular Approach and go agile and test us with a pilot project or enroll with us to design your complete brand roadmap.
Take advantage of Bifrost's expertise to test your product in the Indian market with a well-executed pop-up strategy.
Following is what you get, should you choose to buy this service from us.
Choose a Store Location
Partner with Bifrost to select the ideal store location for your pop-up. Our network of trusted partners ensures you get prime spots to maximise visibility and foot traffic.
Launch a Digital Store in the Pop-Up
Integrate a digital store into your pop-up experience using an iPad setup. This allows customers to place their first orders digitally, blending the physical and digital shopping experience seamlessly.
Pop-Up Promotion in Networks and Communities
Promote your pop-up across various networks and communities, both digital and offline. Leverage Bifrost's connections to ensure your pop-up garners attention and attracts the right audience.
A hyper-curated outreach program to represent and connect you with relevant importers, distributors, buyers, and collaborators.
Why Bifrost Direct Exists:
Most global brands entering new markets struggle with:
Dedicated Brand Lead (Your Local Rep)
A trained Bifrost business development manager who understands your brand deeply andpitches it like a co-founder would—culturally tuned, industry-connected.
Sales Pipeline Development
Retail-Ready Storytelling Tools
Sales Negotiation & Deal Support
A curated micro-community engagement program that brings together real consumers, tastemakers, and early adopters from your target market — across India, UAE, or Europe.
A culturally tuned-in representation model that plugs your brand into tight-knit, influential circles—expat bubbles, high-society food groups, yoga circles, fashion stylists, art lovers, wine clubs, etc.
e.g., “French wine tasting for Delhi's art buyers” or “Sustainable skincare for Parisian yoga retreats”
Launch a culturally tuned-in pop-up to test, excite, and gather insights before scaling. We handle location, staffing, branding, and even PR integration.
Format: 2-week to 2-month activation
Add-ons: PR, influencer tie-ups, B2B invite-only showcase
Outcome: Build hype + gather insights before committing to full-scale launch
Your go-to-market game plan — grounded, not generic.We build your GTM blueprint with context — local consumer insights, category logic, and partner alignment.
1. Market Readiness Assessment
Where does your brand/product stand today in relation to the target market?
2. Audience Segmentation & Positioning
Who is your core consumer — not just demographically, but behaviorally and culturally?
3. Category & Competitor Landscape
Who are the key players and what white space exists?
4. Brand Messaging & Local Storytelling
Adapting your brand voice and narrative to align with local nuances
5. Launch & Activation Plan
A clear launch roadmap, from pre-buzz to rollout to sustained engagement
Ready to expand your brand into the Indian market? Contact Bifrost today and let us help you unlock new growth opportunities. Our team of experts is here to guide you every step of the way.
Claim your 15 min brand journey consultation today.
